• + 2010 09 25 _ WHAT'S THAT?!
  • Pelo, Clarita's Poodle, the lady from the apartment D of the 15th floor, was irritated with the disinfectant Veja for a long time. He didn't like its smell or its packaging colors, and he was very unpleasant with the fact that his owner used it every day. But, one morning while she was cleaning the balcony, he saw the opportunity to get rid of this horrible product.
  • After throwing a bit of liquid on the floor, Clarita put the bottle on the rail, and Pelo, without thinking twice, gave his tallest jump, barked high and stretching his right leg pushed the Veja to the precipice. While the disinfectant was falling slowly, the old lady told him to never do something like that again, as he could fall and she wouldn’t be strong enough to live without him. Despite of the yelling, Pelo was satisfied with his act. What he didn't know was that one hour later, his owner would go to the supermarket around the corner to buy another Veja.
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  • About The Project
  • What's That?!: Some things shouldn't be so normal.
  • From real images of garbage in the street and stories or ironic comments, the objective of the project is to show things that people do and assume as normal, but shouldn’t be like that. The idea is to act like a mirror of attitudes we need to change, in order to improve our way of living.
  • You can also follow the project at my Flickr.